Make.com (formerly Integromat) is a powerful visual automation platform that excels at creating complex AI-powered workflows through its intuitive scenario builder. With advanced data manipulation capabilities and extensive app integrations, it's ideal for building sophisticated AI automation.
Drag-and-drop interface with real-time data flow visualization
Complex data transformations, iterations, and aggregations
Native support for OpenAI, Claude, Stability AI, and more
Sophisticated error recovery and alternative path routing
GPT-4, DALL-E, Whisper
Anthropic's Claude models
Image generation
Voice synthesis
Content creation
AI search
Chatbot builder
ML automation
Automated content research, creation, and distribution across multiple channels
[RSS Feed] → [Filter: New Articles] → [OpenAI: Extract Topics]
↓
[Perplexity: Research]
↓
[Claude: Write Article]
↓
[OpenAI: Generate Title & Meta]
↓
┌──────────────┴──────────────┐
↓ ↓
[DALL-E: Feature Image] [ElevenLabs: Audio Version]
↓ ↓
└──────────────┬──────────────┘
↓
[Router: Distribution]
↓
┌──────────┬──────────┼──────────┬──────────┐
↓ ↓ ↓ ↓ ↓
[WordPress] [Medium] [LinkedIn] [Twitter] [Email Newsletter]
// Make.com Scenario Configuration (JSON Blueprint)
{
"name": "AI Content Pipeline",
"flow": [
{
"id": 1,
"module": "rss:ActionReadFeeds",
"parameters": {
"url": "https://news.ycombinator.com/rss",
"maximum": 5
}
},
{
"id": 2,
"module": "openai:CreateChatCompletion",
"parameters": {
"model": "gpt-4",
"messages": [
{
"role": "system",
"content": "Extract 3 key topics from this article for further research"
},
{
"role": "user",
"content": "{{1.title}} - {{1.description}}"
}
],
"temperature": 0.7
}
},
{
"id": 3,
"module": "perplexity:Search",
"parameters": {
"query": "{{2.choices[0].message.content}}",
"search_depth": "comprehensive"
}
},
{
"id": 4,
"module": "anthropic:CreateMessage",
"parameters": {
"model": "claude-3-opus",
"max_tokens": 2000,
"messages": [
{
"role": "user",
"content": "Write a comprehensive article about: {{2.topics}}\n\nResearch: {{3.results}}"
}
]
}
},
{
"id": 5,
"module": "builtin:BasicRouter",
"routes": [
{
"condition": "{{length(4.content) > 500}}",
"modules": [
{
"module": "wordpress:CreatePost",
"parameters": {
"title": "{{2.title}}",
"content": "{{4.content}}",
"status": "publish"
}
}
]
}
]
}
]
}
Multi-channel support automation with intelligent routing and escalation
// Advanced Support Workflow
Scenario Components:
1. TRIGGER MODULES
- Email (IMAP Watch)
- Slack (Watch Messages)
- WhatsApp Business (Webhook)
- Website Chat (Custom Webhook)
2. PROCESSING CHAIN
// Sentiment Analysis
OpenAI Module: {
prompt: "Analyze sentiment and urgency: {{message}}",
response_format: {
sentiment: "positive|neutral|negative",
urgency: "low|medium|high|critical",
category: "technical|billing|general"
}
}
// Knowledge Base Search
Pinecone Module: {
action: "similarity_search",
query: "{{message}}",
top_k: 5,
threshold: 0.8
}
// Response Generation
Claude Module: {
system: "You are a helpful support agent. Use this context: {{pinecone.results}}",
user: "{{message}}",
max_tokens: 500
}
3. ROUTING LOGIC
Router: {
route_1: {
condition: "urgency == 'critical'",
action: [
"Create Urgent Ticket",
"Send Slack Alert to Team",
"Send Auto-Response with ETA"
]
},
route_2: {
condition: "sentiment == 'negative' AND category == 'billing'",
action: [
"Create High Priority Ticket",
"Assign to Billing Team",
"Generate Personalized Response"
]
},
route_3: {
condition: "confidence > 0.9",
action: [
"Send AI Response",
"Log to CRM",
"Update Knowledge Base"
]
},
default: {
action: [
"Create Standard Ticket",
"Send Acknowledgment",
"Add to Queue"
]
}
}
4. DATA OPERATIONS
// Aggregate daily metrics
DataStore: {
operation: "increment",
key: "daily_{{category}}_count",
value: 1
}
// Calculate response time
Tools.calculateResponseTime({
start: "{{ticket.created_at}}",
end: "{{now}}"
})
Automated data collection, analysis, and insight generation
// Complex Data Processing Scenario
1. DATA COLLECTION
// Watch Google Sheets for new data
GoogleSheets.watchRows({
spreadsheetId: "{{env.SHEET_ID}}",
range: "Data!A:Z"
})
2. DATA TRANSFORMATION
// Iterator: Process each row
Iterator.forEach(row => {
// Parse and validate data
Tools.parseJSON(row.data)
// Data enrichment
Clearbit.enrichCompany({
domain: row.company_domain
})
// Calculate metrics
Tools.aggregate({
operation: "sum|avg|count",
groupBy: row.category
})
})
3. AI ANALYSIS
// Generate insights with GPT-4
OpenAI.analyze({
prompt: `
Analyze this dataset and provide:
1. Key trends and patterns
2. Anomalies or outliers
3. Predictive insights
4. Actionable recommendations
Data: {{aggregated_data}}
`,
temperature: 0.3,
max_tokens: 2000
})
4. VISUALIZATION
// Create charts with QuickChart
QuickChart.create({
type: "bar|line|pie",
data: {{processed_data}},
options: {
title: "Monthly Analytics",
responsive: true
}
})
5. REPORTING
// Generate PDF report
PDFGenerator.create({
template: "analytics_template",
data: {
insights: {{ai_analysis}},
charts: {{chart_urls}},
raw_data: {{data_summary}}
}
})
// Distribute reports
Email.send({
to: "{{stakeholders}}",
subject: "Weekly Analytics Report",
attachments: [{{pdf_report}}]
})
// Persistent data storage within Make.com
DataStore Operations:
1. Create/Update Record
dataStore.addRecord({
key: "user_{{id}}",
data: {
lastInteraction: "{{now}}",
interactionCount: "{{increment}}",
preferences: {{ai_extracted_preferences}}
}
})
2. Search Records
dataStore.searchRecords({
filter: {
"interactionCount": { "$gt": 10 },
"lastInteraction": { "$gte": "{{last_week}}" }
},
sort: { "interactionCount": -1 },
limit: 100
})
3. Aggregate Data
dataStore.aggregate({
group: { "_id": "$category", "total": { "$sum": "$value" } },
match: { "date": { "$gte": "{{month_start}}" } }
})
// Custom JavaScript in Make.com
function customProcessor(input) {
// Parse and transform data
const data = JSON.parse(input);
// Complex calculations
const metrics = {
average: data.reduce((a, b) => a + b.value, 0) / data.length,
trend: calculateTrend(data),
forecast: predictNext(data)
};
// Format for AI processing
const aiPrompt = `
Analyze these metrics:
${JSON.stringify(metrics, null, 2)}
Provide insights in JSON format.
`;
return {
metrics: metrics,
prompt: aiPrompt,
timestamp: new Date().toISOString()
};
}
// Use in scenario
Tools.customFunction({
code: customProcessor.toString(),
input: "{{previous.data}}"
})
// Advanced error handling
Error Handler Configuration:
1. Break Handler
- On error: Continue
- Store error in DataStore
- Send alert if critical
- Attempt alternative path
2. Retry Logic
{
maxAttempts: 3,
backoff: "exponential",
initialDelay: 1000,
maxDelay: 30000
}
3. Alternative Paths
Router: {
primary: {
module: "openai:gpt-4",
onError: "fallback_to_secondary"
},
secondary: {
module: "anthropic:claude",
onError: "fallback_to_tertiary"
},
tertiary: {
module: "openai:gpt-3.5-turbo",
onError: "manual_intervention"
}
}
4. Error Aggregation
errorHandler.aggregate({
groupBy: "error_type",
action: "notify_if_threshold",
threshold: 5,
window: "1h"
})
| Feature | Make.com | Zapier | n8n |
|---|---|---|---|
| Visual Builder | ⭐⭐⭐⭐⭐ Advanced | ⭐⭐⭐ Basic | ⭐⭐⭐⭐ Good |
| Data Operations | ⭐⭐⭐⭐⭐ Excellent | ⭐⭐⭐ Limited | ⭐⭐⭐⭐ Good |
| AI Integration | ⭐⭐⭐⭐ Growing | ⭐⭐⭐⭐ Good | ⭐⭐⭐⭐⭐ Excellent |
| Pricing | Operations-based | Task-based | Free/Self-hosted |
| Learning Curve | Moderate | Easy | Moderate-Hard |
| Best For | Complex workflows | Simple automation | Developers |
| Plan | Price/Month | Operations | Features |
|---|---|---|---|
| Free | $0 | 1,000 | Basic features, 5 min interval |
| Core | $9 | 10,000 | All modules, 1 min interval |
| Pro | $16 | 10,000 | + Advanced features, operations rollover |
| Teams | $29 | 10,000 | + Team collaboration, priority support |